Meet the most durable and best-looking lifting straps you’ll ever own.
Over the years, we’ve put many lifting straps to the test. What we found is that most straps have the same two weak points where tearing starts to happen after prolonged use. Given our commitment to reinventing weightlifting gear, we decided to do something about it. And so, our rugged NoCo Lifting Straps were born.
The loop and body/core section of the standard lifting strap wear out quickly, especially if you’re using the straps for heavy lifting. To prevent that, we reinforced those areas with a super resilient ballistic nylon material. We also added the same ballistic nylon on the tip of the strap to prevent fraying so the strap will consistently loop through easily.
The NoCo lifting straps are the perfect combination of utility and aesthetics so that you can lift heavy and in style.
Oftentimes your muscles can lift heavier weight than your grip can handle. That’s where the straps come in handy. The lifting straps dramatically improve your grip strength so that you can lift heavier and safer.
Slide your hand through the loop with the strap facing down your palm. Tighten the strap around the wrist by pulling the strap end. Make sure the strap is wrapped snug around the wrist.
Next, wrap the strap end around the barbell by going under and around. Cinch the strap around the barbell as tightly as possible. Then, repeat with the other hand. Now that you’re strapped in and ready for lift-off, it’s time to hit your next PR.
What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo
A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support
Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color
Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo
The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down
What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.
Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo
A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support
Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color
Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo
The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down
What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling
We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist // We’ve laid the loop ends side by side and flat for optimal comfort
Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band
Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band
Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping
What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.
Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling
We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist. We’ve laid the loop ends side by side and flat for optimal comfor
Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band
Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band
Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping
What makes NoCo Lifting Straps different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Ballistic nylon reinforced tip - won’t fray or bunch
Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face
Ballistic nylon reinforced strap core - holds together through your biggest lifts
Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering
Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy
What makes the NoCo Lifting Straps different? Hover over the highlighted areas to find out.
Ballistic nylon reinforced tip - won’t fray or bunch
Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face
Ballistic nylon reinforced strap core - holds together through your biggest lifts
Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering
Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy
We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.
Tap pulsing dots to learn more about what makes our products special.
A pull tab helps you adjust on the fly // Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click.
Removable neoprene pads provide extra comfort during heavy lifts
Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench
Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym
Interior pad for extra comfort when wearing the ArmTrainer around your chest
We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.
A pull tab helps you adjust on the fly. Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click
Removable neoprene pads provide extra comfort during heavy lifts
Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench
Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym
Interior pad for extra comfort when wearing the ArmTrainer around your chest