Have you ever noticed how boring and bland most weightlifting belts look? We have, and since we believe you deserve better, we decided to do something about it. So, we hit the drawing board with one goal in mind – to create the undisputed best belt in the market.
That’s right — the new champ is here. The innovative NoCo Belt is where style meets performance.
Aesthetically inspired by streetwear and sneakers, the belt features exposed stitching, abstract zig-zag patterns, CNC’ed buckle, and laser-etched details to make a bold statement while you go for your next PR.
But our attention to detail doesn’t stop at looks — the NoCo Belt features a contoured design that sits perfectly between your ribs and hip bones, providing 360 support without uncomfortably digging in during lifts. It also features the first-ever Ab Plate technology that provides much-needed front support while doubling as a track to keep the belt in line while you adjust the tightness.
The NoCo Belt exists at the intersection of utility and self-expression to help you perform at your best and to bring out your inner beast.
Weightlifting belts are perfect for anyone who wants to protect and stabilize the spine during heavy lifting. The belt engages your core and provides a surface for your abdominal and lower back muscles to push against. This reduces the pressure off your spine while taking on heavy loads, giving you a more stable, safer lift.
What makes the NoCo Belt truly unique (besides how freaking dope it looks) is the 360 support it provides. Most belts provide support only for your lower back (via plastic inserts) while totally ignoring the other half of your core, the abdominal muscles. The NoCo Belt is the first and only belt that provides full support to the abdominal area thanks to our patent-pending Ab Plate. The Ab Plate also doubles as a track to keep the end of the belt in place while giving you the ability to adjust the belt’s tightness on-demand.
Engage your entire core and lift safely (with style) with the NoCo Belt.
What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo
A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support
Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color
Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo
The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down
What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.
Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo
A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support
Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color
Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo
The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down
What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling
We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist // We’ve laid the loop ends side by side and flat for optimal comfort
Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band
Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band
Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping
What makes NoCo Wrist Wraps different? Hover over the highlighted areas to find out.
Our clever Velcro strip holds the thumb loop in place after you’ve used it to tightly wrap your wrists so that it’s not in your way or awkwardly dangling
We’ve noticed that many wrist wraps have the loop ends stacked on top of each other which causes a bulge that digs into your wrist. We’ve laid the loop ends side by side and flat for optimal comfor
Right wrap - A zig-zag abstract design stitching holds the Velcro strip to the elastic band
Left wrap - Our OakHead design stitching holds the Velcro strip to the elastic band
Synthetic suede patch provides an amazing feel and texture // Its chunky aesthetic makes a bold statement and gives you some extra support while a laser-etched “No Conformity Co” detail lets people know who you’re repping
What makes NoCo Lifting Straps different? Hover over the highlighted areas to find out.
Tap pulsing dots to learn more about what makes our products special.
Ballistic nylon reinforced tip - won’t fray or bunch
Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face
Ballistic nylon reinforced strap core - holds together through your biggest lifts
Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering
Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy
What makes the NoCo Lifting Straps different? Hover over the highlighted areas to find out.
Ballistic nylon reinforced tip - won’t fray or bunch
Half skull face (aka OakHead) stitching on each strap // Combine the two straps to form the full face
Ballistic nylon reinforced strap core - holds together through your biggest lifts
Raw-edged neoprene gives a bold, deconstructed aesthetic and provides extra comfort // Feel the quality of the soft synthetic suede (Amara) on the straps and make a bold statement with the laser-etched No Conformity Co lettering
Ballistic nylon reinforced loop - won’t wear out when your lifts get heavy
We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.
Tap pulsing dots to learn more about what makes our products special.
A pull tab helps you adjust on the fly // Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click.
Removable neoprene pads provide extra comfort during heavy lifts
Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench
Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym
Interior pad for extra comfort when wearing the ArmTrainer around your chest
We broke the mold to help you break records. Hover over the pulsing dots to see what makes the NoCo ArmTrainer different.
A pull tab helps you adjust on the fly. Easily switch from standing to incline to preacher positions // Adjust to the proper setting in each position with just a click
Removable neoprene pads provide extra comfort during heavy lifts
Strap the ArmTrainer around your chest or neck, whichever is more comfortable // A padded neck area provides extra comfort // The strap also holds the ArmTrainer around the bench during incline or preacher curl positions // It’s grippy material prevents the ArmTrainer from sliding down the bench
Our treated aluminum frame holds up to heavy loads and provides the support you need to isolate your muscles // The laser-etched branding makes a bold statement in the gym
Interior pad for extra comfort when wearing the ArmTrainer around your chest